Privacy Policy

The term ‘Premier Cash Registers Ltd’ and ‘Premier Retail Systems Rental Ltd’ or ‘us’ or ‘we’ or ‘our’ refers to the owner of the website whose registered office is 43 Frenches Road, Redhill, Surrey, RH1 2HR. Our company registration numbers are 2511693 and 1989139 respectively.  The term ‘our website’ refers to and any sub-domains of this site unless expressly excluded by their own terms and conditions.  The term ‘you’ or ‘your’ refers to the customer and/or the user or viewer of our website. Any terms or conditions which are deemed to be invalid will not affect the enforceability of any other terms and conditions deemed enforceable by the applicable courts of law.

We collect personal information from you.  This privacy policy explains what information we collect, how we use this information and who we share it with.

We are committed to ensuring that your privacy is protected.  Should we ask you to provide certain information by which you can be identified then you can be assured that it will only be used in accordance with this privacy policy.


What information do we collect about you?

We collect personal information directly, over the telephone or via emails and via our website, when you place or attempt to place an order with us for goods or services, make an enquiry, request more information, request a quotation or request a demonstration.  This can include contact names, billing and shipping addresses, phone numbers and email addresses and payment information (such as debit/credit card numbers).  Bank details may be requested by email if a refund is due.

Occasionally, information is obtained or verified indirectly from an internet search or from Companies House, Royal Mail or DPD especially when the information is incomplete.  If we have inaccurate or incomplete information, this would damage the efficiency of the purpose for which it is to be used.

We refer to the above information as ‘order information’.

Information is also collected automatically when you visit our website.  We collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device.  Additionally, as you browse our website, we collect information about the individual web pages or products that you view, what websites or search terms referred you to our website, and information about how you interact with our website. We refer to this automatically-collected information as ‘device information’.

We collect device information using the following technologies:

  • ‘Cookies’ are data files that are placed on your device or computer and often include an anonymous unique identifier. They are stored by your web browser allowing your preferences to be recorded when visiting a website, so enhancing your browsing experience.  For more information about cookies, you can visit or for more details on the types of cookies we use, please see our Cookie Policy.
  • ‘Log files’ track actions occurring on our website, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
  • ‘Web beacons’, ‘tags’, and ‘pixels’ are electronic files used to record information about how you browse our website.

In addition, our website uses Google Analytics and Shopify Analytics which report data to their servers.  Google Analytics does not identify individual users or connect your IP address with any other data held by Google.  


How will we use the information about you?

The necessary lawful basis for us processing your order information is to establish, execute and fulfil a ‘contract’ with you.  We will use this information to process and deliver your order, screen our orders for potential risk or fraud, communicate with you, provide the goods and services requested, manage your account and maintain guarantee records.  We will retain this information indefinitely to execute possible future orders and provide support on equipment unless, and until, you ask us to delete this information.

We use the device information that we collect (in particular, your IP address) to help us screen for potential risk and fraud, and more generally to improve and optimise our website (for example, by generating analytics about how our customers browse and interact with our website, and to assess the success of our marketing and advertising campaigns).  The necessary lawful basis for us processing your device information is ‘consent’.  Users of our website are blocked from non-essential cookies and 3rd party Javascript (used in analytics) until they give their consent.  This unambiguous, opt-in consent can be revoked at any time by clicking on ‘Cookie Preferences’ which can also be found in the footer at the bottom of all our website pages.  Please note that blocking cookies may affect the performance or even prevent you from accessing or using certain features of our website.

Shopify uses your personal information by means of an automated decision-making process to block certain transactions on our website that may appear to be fraudulent.

Please note that we do not alter our website’s data collection and use practices when we see a ‘Do Not Track’ signal from your browser


Do we share the information about you?

We share your personal information with third parties to help us use your personal information, as described above.  We work with a variety of service providers, such as parcel couriers and suppliers to provide you with our products and services and we may share personal information with them to support these efforts.  For example, we use Shopify to power our online store - you can read more about how Shopify uses your personal information here:

If you complete a direct debit authorisation form, you will be submitting your data directly to GoCardless who operate the direct debit facility on our behalf.  GoCardless are data controllers and will take all steps necessary to ensure that your data is treated securely.  You can review their privacy notice here

If you complete a Dojo Card Contract Information form, you agree to allow your information to be passed to Dojo in order for them to contact you to discuss rates for the supply of card machines and the processing of card payments. You can review their privacy policy here:

We use Google Forms throughout our website to collect contact information and this is information is held on Google Drive.  Your personal information, which may include a contact name, address, email address and telephone numbers may be transferred, processed and stored outside of the European Economic Area (EEA) and may be subject to disclosure as required by applicable law. Google will take all steps reasonably necessary to ensure that your data is treated securely.  You can review their privacy policy here:

We also use Google Analytics to help us understand how our customers use our website - you can read more about how Google uses your personal information here:  You can also opt-out of Google Analytics here:

We do not sell your personal information to other companies for marketing or any other purposes.

We may use and share your web browsing information to provide you with targeted advertisements that may be of interest to you.  The information collected and used for customising adverts is not personal, in that you – the user – cannot be identified.  For more information about how targeted advertising works and to opt out of targeted advertising, visit the ‘Your Online Choices’ website at:

We will share personal information with our accountants at the end of each financial year. 

We will share personal information if we are required to do so by law or to protect our rights.


Transfer of information outside the European Economic Area (EEA)

Our website, some of our services and some of those of our service providers may be hosted on servers located outside of the UK or the EEA.  Our service providers may also be situated outside the UK or EEA.  This means that your personal information may be processed, transferred and stored elsewhere, for example, in the United States of America or Canada.

We take steps to ensure that where your information is transferred outside of the EEA, appropriate measures and controls are in place to protect that information in accordance with applicable data protection laws and regulations.  Examples of which include data transfer agreements, incorporating the current standard contractual clauses adopted by the European Commission or, in the event that the organisation is in receipt of the information is based in the United States of America, ensuring they are signed up to the UK Extension To The EU-US Data Privacy Framework.

By using our website, products or services or by interacting with us in any other way described in this privacy policy, you consent to the transfer of your information outside the EEA in the circumstances set out in this privacy policy.  If you do not want your information to be transferred outside the EEA you should not use our website or services.



We are committed to ensuring that your information is secure. In order to prevent unauthorised access or disclosure, we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online.


Links to other websites

Our website may contain links to other websites of interest. However, once you have used one of these links to leave our site, you should note that we do not have any control over these other websites. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this privacy policy.  This includes links to social media sites.  You should exercise caution and look at the privacy policy applicable to the website in question.


Your rights

You have the right to request a copy of, and to ask us to amend or remove the personal information that we hold about you.  If any information is found to be incorrect or you require it to be removed, we will also, if necessary, contact any third party that we have shared the information with to make amendments to, or remove it from their records.

Please email us at or write to us at our office address: Premier Cash Registers Ltd, 43 Frenches Road, Redhill Surrey, RH1 2HR. There is currently no charge for this service.



If you have any complaints about the way in which your information has been handled, please contact the Information Commissioner’s Office (ICO) on 0303 123 1113.


Changes to our privacy policy

We may update this privacy policy from time to time to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons.  We will publish the latest version of our privacy policy on this web page.  The last update to our privacy policy was 9th February 2024 (v.5.3).